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TikTok and Penang Global Tourism Launch TikTok Travel Campaign to Promote the State's Popular Destinations
TikTok, the world’s leading short video platform, today announced its strategic partnership with Penang Global Tourism in a Memorandum of Understanding signing ceremony witnessed by Yang Berhormat Yeoh Soon Hin, Penang State EXCO of Tourism Development, Arts, Culture and Heritage. Penang Global Tourism is ge first of Malaysia’s tourism boards to partner with TikTok and name the platform as its first-ever co-branding partner promoting the state as a key travel destination in South East Asia.
The partnership servers as the pilot programme in Malaysia for #TikTokTravel, a campaign launched by TikTOk across 100 countries worldwide. #TikTokTravel is an initiative that aims to inspire users to creatively capture and share their favourite travel moments.
#TikTokTravel aims to position TikTok as the go-to destination for social media fans’ various travel moment, from breath-taking scenery to inspirational cultural heritage, from seeing to experiencing, and from recording to sharing - all on mobile.
In Penang, this partnership will begin with a series of online initiatives to promote the state’s splendour on TikTok. Among these exciting initiatives include online challenges, bespoke filters and stickers. The campaign kicks-off with Experience Penang 2020, a campaign by Penang Global Tourism that highlights all that Penang has to offer to local and global visitors. The campaign will showcase every aspect of Penang’s amazing diversity through its culture, heritage, arts, food as well as its natural surroundings.
As part of the campaign, users can also take part in TikTok’s latest online challenge, #ExperiencePenang launched on 15th June 2019. Using the #ExperiencePenang sticker on TikTok, users simply have to capture their best moments in Penang ranging from documenting its rich heritage, diverse culture and food, mesmerising art, and beauty of nature. One the best moment is caught, users need to tag the post with the hashtag “#ExperiencePenang”. Supporting the #ExperiencePenang challenge are Malaysian artists and influencers such as singer and actor Alvin Chong, popular TV host Mark O’dea, singer Ai Wahida, actress Emily ZiYing, and many others.
“We are honoured to be named by Penang Global Tourism as their co-branding partner to help promote the state’s potential as a key destination in Malaysia. TikTok offers a window to the world with is intelligent discovery process, powered by cutting-edge technology and content tailored to user references. Through this partnership, we are looking forward to further empowering users to bring to life their favourite moments,” said Mr. Donny Eryastha, Head of Public Policy for Indonesia, Malaysia and the Philippines, TikTok.
“Through our partnership with TikTok, we hope to tap on a wider audience and pique tourists’ interest to showcase a new, engaging and creative way to travel to Penang,” said Mr.Ooi Chok Yan, CEO of Penang Global Tourism. “Launching the #ExperiencePenang campaign with TikTok, we aim to reintroduce the beauty of Penang to tourists from all corners of the world. This campaign is only the beginning of our collaboration with TikTok and we are looking forward to launching a variety of other programs as we always try to explore new marketing ways to inspire more people to visit Penang. Penang is well connected with a number of South East Asia destinations such as Singapore, Indonesia, Thailand and Vietnam via regular direct flights. As such, we can confidently say that partnering with TikTok in this campaign establishes a great synergistic effect. Apart from overseas destinations, Penang Global Tourism also focuses on promoting Penang to the domestic market and via TikTok, we hope to capture more of the youth travellers here.”
Other popular celebrities and homegrown creators are expected to promote these initiatives supported by the tourism board, which will also setup their official account on TikTok to further engage with a wider audience.
Embracing the spirit of TikTok, the #TikTokTravel campaign transcends boundaries and celebrates diversity. By empowering people to quickly and easily capture and share moments that matter in their lives from their smartphones, TikTok has become increasingly popular for showcasing authentic travel moments, with almost 400,000 videos under the #TikTokTravel hashtag and a total of almost 250 million views. These videos range from creators interacting with nature in various ways, to immersing themselves in different cultures such as tasting street food, to trying their hands at uniquely local experiences.
Following the launch of its programme in Penang, #TikTokTravel initiatives are scheduled to be launched in partnership with various tourism authorities across Malaysia and worldwide.
The heritage and beauty of Chew Jetty
Penang is home to plenty of clan jetties. All of them, rich with extensive history and heritage. It’s no wonder they are a staple for tourists when visiting Penang, the rusticity and slow living that they represent make for good tourism aesthetic and for some, it’s envious that they enjoy the slow life.
None of them, perhaps, are as iconic as the famed and prestigious Chew Jetty. Hailed throughout Penang as one of the most must visit spots in the island, it is often flooded with a crowd of not only tourists but bewildered locals.
Formed in the late 19th century by Chinese immigrants who bore the same surname, same went for the other clan jetties if you were that extra curious. Built at Pengkalan Weld beside Lim Jetty and the ferry terminal, it is open for visiting at 9am so it makes for a bad spot for sunrise photography but it makes up for it with its splendor and majestic view of the sea.
Its artistic heritage value holds both sentimental and monumental merits. Its historical roots run deep. A humble shop in Chew Jetty knows best, Folklore by the Sea, run by Chew Siew Pheng, 42 and Chan Kok Leong, 46. There, Chew a descendant of the ancestors that resided in Chew Jetty, obviously, and Chan, gives services such as storytelling and live shows about the clan jetties and most notably the jetty she resides in.
In Chew Jetty, you get a ton of shops that sell souvenirs to cater to the foreign tourists who beckon for an ‘I heart Penang’ shirt and some key chains. But my favourite and most notable shop is not a shop lot but an aunty who sits at the midpoint of Chew Jetty with a small table selling just a handful of souvenirs like pocket sized notebooks and such.
Further down, you get some shops that sell food like a shop that sells a really big bowl of noodles which should be a story for another time because it can be a story by itself alone. At the end of Chew Jetty, you have one of the most instagrammable spots in Penang Island. The pier of Chew Jetty where tons of tourists flock around to get that profile picture.
It is a beautiful place to visit, relaxing and therapeutic at times even if it isn’t crowded or during evening when the sun isn’t blaring down on you like an oven cooking roast chicken.
Fueling Up Around The Island
One of the best ways to experience a new place and its culture is by the FOOD!
Penang has been named one of the most visited place for its glorious food selection. Even our neighbouring country folks floods the island especially in the durian season. Food like nasi lemak, char koay teow, asam laksa, cendol and prawn noodles are no stranger to travellers. As it also something you don’t want to miss while you’re visiting. In this To-Eat list, we’ve added some of the unconventional favourites to eat in Penang.
Char Koay Teow is considered by many to be Penang’s most iconic street food. It’s a real personal preference kind of food. Every Char Koay Teow place has its own unique taste even though the ingredient to make this dish are similar. Siam Road charcoal fried Char Koay Teow is legendary for its long queue yet many are willing to wait hours for that platefuls of steaming, aromatic goodness.
The old uncle fries the flat noodles over charcoals in order to incorporate wok hei (char) into each plate of char koay teow. The flat rice noodles are stir-fried with light and dark soy sauce, chili, blood cockles, prawns, chopped Chinese chives, bean sprouts, and egg. He also adds cubs of crispy pork lard on top of the final dish, adding layers of texture and flavour into it.
No.82, Siam Road, George Town Penang
12pm-7pm (closed on Sunday)
When you put laksa and Penang in a sentence, it can only be sweetness, soupy and spicy bowl of awesome asam laksa. Asam laksa is a sour, mackerel fish and tamarind-based soup. This popular stall at Jalan Pasar next to the Air Itam market, is at the foot of a main tourist attraction Kek Lok Si Temple.
The bowl is always served with Penang’s signature ‘hae ko’ (thick sweet prawn paste) and shredded mackerel fish. Every spoonful is a different experience with the generous ingredients of cucumbers, onions, red chillies, pineapple, lettuce, mint and ginger. It’s a small bowl of satisfaction, and you may want a second bowl as soon as you finished the first.
1, Jalan Pasar, 11500, Ayer Itam, Penang (Beside the Air Itam Market)
Opens daily from 10:30am till finish
Hokkien Mee is cooked very diversely in different states in Malaysia and even Singapore due to influences of the variety of Chinese ethnic group back in the old days. Here in Penang, Hokkien mee is known to others as Ha Mee (Prawn Noodles). You can easily find prawn noodles in every other kopitiam (coffee shop) here in Penang but this one that we’re sharing with you, has been around for more than 50 years.
Hidden in one of the heritage houses along Lebuh Pantai, near the junction to Magazine Road and Prangin Road Ghaut, is this small stall that sells hokkien mee. You can add toppings of meatballs, roasted pork and pork intestines that’s to your liking. The portion of noodles are relatively smaller so do get a bigger one if you’re a big eater. Also, do add in their chili paste for the extra kick as the broth itself was aromatic but not spicy.
533, Lebuh Pantai (Beach Street), 10300, Georgetown, Penang.
7:30am to 2:00pm Closed on Mondays
In Penang itself, there is a handful of variations of wan tan mee. The one that we would especially recommend is Gou Lou Wan Tan Mee. Moved into a shop lot along Lebuh Carnavon, they serve a hong kong style wanton mee. They use bamboo pole-noodles, also known as jook sing noodles, as the base of the dish. Bamboo pole noodles are famous egg noodles pressed using bamboo in the traditional way that gives it its extra springy texture. The wanton here is the highlight of the dish. Made from rich ingredients, every wanton you bite into, you can taste the fresh huge chunks of prawns and meat fillings.
There are two variations here which is the soup or the dry noodles. The dry wanton mee is topped with thick starchy soya sauce whereas the soup base is the conventional wanton soup. Both types have its own uniqueness so if you can, why not try them both?
169, Lebuh Carnarvon, George Town, 10100 George Town, Pulau Pinang
8 am - 10 pm (Closed on Monday)
Letting you in on a little secret that some Penangnites don’t even know about. This hidden gem is located in the UNESCO Heritage zone along Lebuh Acheh. It does not have a signboard nor is it fancifully decorated. However, it’s delightful cooked dishes warms the hungry tummy.
The banana leaf rice is a kaleidoscope of flavours. White rice, three choices of condiments and side vegetables with three choices of curry - chicken, fish and crab, served on a banana leaf. Customers can order additional dishes of chicken, fish or vegetables that are stir fried with different aromatics.
It caters mostly to the lunch time crowd who are mainly regular local Indians. Keep your eyes open so you don’t miss this.
143 Lebuh Acheh, 10200 Penang
Early to late lunch, Closed on Sundays
A rather unconventional dessert from the usual Cendol and Ice Kacang that you must have read or heard about, Ai Yu Jelly (or as the Hokkien people calls them, Oh Kio) is a refreshing treat on a hot humid day. Located at Weld Quay, opposite the wonders of the Penang clan jetty, is a treat to all travellers after a day of exploration.
Ai Yu Jelly is a Taiwanese traditional desserts made from fig seeds, that is served with lemon, sugar syrup and shaved iced. This particular one adds a little treat of lychee to jazz up your taste buds. While you’re there, they do sell the old time favourite, Cendol as well. Freshly made cendol with gula melaka, red beans and coconut milk topped with shaved iced, it’s a Penang cool delight that you don’t want to miss.
56A, Pengkalan Weld, 10300 George Town, Pulau Pinang, Malaysia
Operation hours: 12.30 pm - 7.30 pm (Closed on Monday)
Mee Udang Batu Ferringhi is located further up the coastline, away from the hustle and bustle of the city centre. You can take the local Rapid bus up the curvy road to enjoy the beaches and when you’re feeling a little peckish, drop in for some mee udang which translates to prawn noodles. Not to be confused with Hokkien Mee, this is the Malay cooking twist which has a more tomato-ey taste. This place is known with the locals for its reasonable price and lip smacking goodness.
A generous amount of spicy tomato broth poured over noodles and topped with 5 fresh prawns. The locally sourced seafood here is fresh and juicy. The broth packs a kick that compliments the freshness of the seafood. Always served with a wedge of lime to be squeezed over the noodles, it elevates the umani flavour of the dish.
Opposite Hotel Holiday Inn, Batu Feringgi, Pulau Pinang, Malaysia
Open daily from 6pm to 1am